Baby’s Sweet Beginnings is the only privately owned Lactation Center in WNY owned and operated by an International Board Certified Lactation Consultant.  We are the only center that provides a 24/7 Support Line, answered every time by an IBCLC!

24/7 Phone Support Line available 716-681-8100

Do you have insurance coverage for your breast pump? Give us a call and let us determine what your coverage is.  Getting a breast pump at BSB is easy, and it comes with our local support and our 24/7 Phone Support Line.

Baby’s Sweet Beginnings continues to serve the WNY community.

Baby’s Sweet Beginnings continues to be adhearing to strict CDC guidelines and recommendations from Department of Health in regard to serving our customers in person and beyond.  The fact that many of you that we serve are in a vulnerable population is very important to us.  While curbside pickup remains available, masks are required for those who are entering the store.  We have a limit as to how many can be in our store at one time, and we ask that you sanitize your hands upon entering (sanitizer is provided).

Lancaster OEM had deemed Baby’s Sweet Beginnings an essential and critical care service and we will continue to serve the community in the best ways that we can.  Our 24/7 Phone Support Line is always available to you!  We are open normal business hours (10 a.m. to 6 p.m. Monday through Friday, 10 a.m. to 2 p.m. Saturdays; our store can be opened to immediate needs), and our classes continue.  Private Lactation Consultations are available.

Please feel free to call us with any questions or concerns you may have, as always we are here to serve you and make sure that you are getting the best for your expecting and new family. We thank you for your patience during this time, and appreciate your business.


Baby’s Sweet Beginnings Statement on Breastfeeding and COVID19 Pandemic

As of March 1st 2020, the Center for Disease Control (CDC) has issued a statement in reference to breastfeeding and COVID19, more commonly known as the coronavirus.

The CDC recommends that any mother with confirmed COVID19, or who is an asymptomatic person under investigation should take all possible precautions to avoid spreading the virus to her infant. This would include washing her hands before touching the infant and wearing a facemask if possible while feeding at the breast. If expressing breast milk with a manual or electric breast pump, a mother should wash her hands before touching any pump or bottle parts and follow recommendations for proper pump cleaning after each use; if possible, consider having someone who is healthy feed the expressed milk to the infant.

Proper cleaning of breast pumps: before every use, moms should wash hands with hot water and soap for 20 seconds. Inspect and assemble the clean pump kit, clean the pump tubes, power switch and countertop with disinfectant wipes especially if using a shared space. If you have someone assisting with any of this, they should follow the same procedures after properly washing their hands.

To clean your pump: take apart the breast pump tubing and separate all parts that come in contact with the breast and or breast milk. Rinse the pump parts that come into contact with the breast by holding on a running water to remove remaining milk.. Clean the pump parts that come into contact with the breast milk as soon as possible after pumping. Do not place parts in sink to rinse; you can clean your pump parts in a dishwasher or by hand in a wash basin that you use only for cleaning the pump kit and infant feeding items. If you are ill, we suggest sterilizing your pump parts for 3 minutes in rapidly boiling water and then air drying. It is not safe to use your pump parts and then store your flanges in the refrigerator between uses.

Please don’t hesitate to reach out to use with any questions.

Our 24/7 Phone Support Line is 716-681-8100. 


Most classes covered by insurance!

Blue Cross/Blue Shield insurance (specific Wellness Plans) offers 100% coverage for the following classes at BSB:

    • Breastfeeding 101
    • Successful Pumping
    • Childbirth Education
    • Infant & Child CPR
    • Joy of Parenting
    • Baby Wearing
    • Sibling Preparation


BSB In the News…

Interview with Homemade Baby Food Instructor Lisa 

View our Class Calendar

New York Milk Bank seeks more donors- Baby’s Sweet Beginnings is a Donor Drop-off Location!


In June 2021, BSB celebrated 11 years in business of serving those in and around WNY and beyond.  We are truly grateful for the support in our community and your word-of-mouth referrals.  It has been a pleasure serving the families who have walked through our doors, contacted us by phone or on Social Media, and we look forward to continuing to serve the WNY Community in the future!


Read more about us in the Buffalo News Refresh article!

NYMB2We are officially a donation center for the New York Milk Bank!  Donate your extra breast milk and help the life of a newborn.  Call our store today for more information and find out how you can help, get screened and tested.

Read the Buffalo News article here.


IBCLC vs. LC – Know your facts about the difference between these certifications and choose your consultant wisely.

We would like to thank Robyn Roche-Paull, BSN, RN, IBCLC, author of the book “Breastfeeding in Combat Boots” for this great comparison.  Visit her page or connect with her on Facebook (we especially recommend this to our military moms!)

 IBCLC – International Board Certified Lactation Consultant

This is the gold standard of breastfeeding care. An IBCLC, also known as a lactation consultant, is a professional who has received the highest level of education and training and possesses the knowledge and skill to help mothers with even the most difficult breastfeeding situations.  To use the letters IBCLC after their name, she/he must pass a rigorous international credentialing exam.  To be eligible to sit for the exam she/he must have extensive education (usually a four-year degree) and many years of experience working with breastfeeding mothers.  To retain the IBCLC credential, she/he must attend conferences and earn continuing education credits.  Lactation consultants can also be doctors, nurses, midwives, dieticians, or speech therapists and they work in hospitals, clinics, or in private practice.  IBCLCs often have an area of expertise (such a working mothers or cleft palate babies), so you should look around for one that fits your needs.  Generally lactation consultants charge for their services.

Lactation Educator/Counselor/Specialist

Also known as a CLC or CLE this individual has generally taken one or more short-term breastfeeding courses and may have received a local or national certification.  She/he is capable of teaching mothers about breastfeeding and helping with normal problems, but may or may not have the experience or expertise to help with difficult breastfeeding problems.  They generally work in hospitals and clinics and may also be nurses, dieticians or other allied health care workers.


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